Is your Brand Bland?
I was talking with a colleague the other day about business and one of my favorite subjects came up during our conversation. Branding.
Branding Blahs
We chit-chatted about some of the brand basics like the logo design and company colors and he told me that he thought his brand was well created and memorable. I looked at his logo and sure enough, it was legible and somewhat easy to remember. The company name was ok (his company name is his last name) and the colors were bright and bold. But it had a few serious defects. The brand had no “life” in it. No expectation. No character. No promise. No differentiation.
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