Surviving and Thriving in a Recession
Last month John Braun from Hitman Advertising did a teleseminar interview with me about surviving and even thriving in a down economy. As you may know, my cleaning and restoration business is located just outside of the Detroit area. This past December, Detroit recorded an incredible 21% unemployment rate! That’s depression-era numbers there, folks.
Despite the bad economic news here locally, we’re holding in there and some of our company service categories are even growing. How? It’s all in the free interview below.
I’ve also included an extensive “mindmap” which shows how to overcome the financial problems and thrive. It’s all organized and easy on the eyes. Please let me know what you think!
John Braun interviews Scott Rendall about thriving in a down economy (.mp3 file)
Thriving in a Down Economy Mindmap (.pdf file)
*Important Note: The attached .PDF requires Acrobat Reader 9.x (or newer). If the file says “buffering” for an extended amount of time, you need a newer version of Acrobat Reader. It’s free and can be downloaded here: Acrobat Reader Update
Enjoy!
Scott – Big Banana
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Comments
21 % is a very scary number. I like your map though, good illustrations of what we need to do in depressed economy in order to grow the business. What program did you use in order to create that map?
Thanks for the comment. The sentiment around here is getting better, but we still have 15-20% unemployment depending on which report you believe. But because we made adjustments, my professional cleaning company had a pretty good year and a great 4th quarter. We made adjustments by increasing value and exposure and also picked up work because some of our competitors failed to make adjustments and are no longer in business.
As for the program I used to make the map, I used Mind Manager by Mindjet
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